This is a great article about a small business that is growing rapidly and run with a smile on their faces. John and his dad started a business to sell crazy, fun socks and it has gone from strength to strength. I also like the 5% of sales to the Special Olympics and the socks for charities (watch the video).
Oh and John has Down’s Syndrome - an amazing family!
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It is very easy to make assumptions about a subject you know well and others may not. You will have knowledge you have learnt over time that you perceive is so simple or obvious that others should just know it - forgetting that once you too had to learn it. This article sums it up really well with the word … “just”.
I come up with lots of ideas for potential applications, businesses, stories and random other things.
In the TED talk The four-letter code to selling anything Derek Thompson explains about a concept called MAYA.