A simple change in message can lead to a big impact.
Without changing the price of the drink, the University of Winchester reduced the number of disposal cups used in a year by 34K. This was achieved by saying there was a “25p penalty” for using a disposable cup rather than a “25p discount” for using a reusable one.
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One of the talks I attended at the Microsoft Build conference was called “Sketchnoting 101” and given by Nitya Narasimhan. It gave a very high level view of the approach and how anyone can quickly pick it up.
I’ve written a lot about questions, and answers.
In the book Questions are the answer there is a quote from Peter Drucker:
At the startup I work for we used to have a full time HR person. These were in the days when the expectation was that we would have explosive growth and the company would “at least double in size every few months”. Unfortunately that is not the way it played out - we are still making good progress but have much more realistic growth plans.