A simple change can lead to a big Impact

A simple change in message can lead to a big impact.

Without changing the price of the drink, the University of Winchester reduced the number of disposal cups used in a year by 34K. This was achieved by saying there was a “25p penalty” for using a disposable cup rather than a “25p discount” for using a reusable one.

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Plastic coffee cup waste is being cut by a simple change

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