business

This is a great article about a small business that is growing rapidly and run with a smile on their faces. John and his dad started a business to sell crazy, fun socks and it has gone from strength to strength. I also like the 5% of sales to the Special Olympics and the socks for charities (watch the video).

Derek Sivers highlights an interesting pricing approach in this article. He was asked to perform at a distant location. When the customer couldn't afford the price they suggested reducing the performance time, hoping to reduce the price. Instead of doing the expected he raised his price. His reason was that they were paying for him to get to the location and then do the work where the work was the fun bit. By reducing the time on the fun bit it was less worth him making the trip.

This is an excellent article that touches on some many areas including Amazon (again) and their structure. However the most interesting part for me is the section on the way to view knowledge workers in business:

I came across a link on Product Hunt to Tailor Brands who do automatic logo creation and branding. It is great to see them still doing well. I used them for my company logo, Sentio Ventures, shortly after they started in 2014!

Amazon just opened the first store with no cashiers or checkouts.